Wytha
Wytha · Texas, USA
A validated concept, early analyst interest, no technical team. We built the entire marketplace in 10 weeks.
The challenge
The founder of Wytha had built something rare: real proof of demand. Sports analysts wanted to publish picks and monetise their audience. Subscribers were asking when the platform would open. The concept worked. The problem was the build. Wytha needed a real marketplace — not a landing page. Analyst publishing with earnings tracking. Subscriber discovery, purchase flows, and content access. Revenue-split payment processing. And it all had to handle concurrent load during live sporting events. Every agency they approached quoted six months minimum. We shipped in ten weeks. The hardest constraint wasn't the timeline — it was the reliability expectation. A sports platform that goes down during a live fixture doesn't get a second chance. Users don't return.
Our approach
We designed for that scenario first. Event-driven ingestion pipeline built for burst traffic. A caching strategy that separated read-heavy subscriber views from write-heavy analyst submissions. Idempotent payment processing so no double-charges when users hammered the checkout during high-demand moments. The result was a system that launched quietly and scaled quietly — without a single incident in the first 30 days.
Tech stack
What we built
- Real-time data pipeline — Event-driven ingestion architecture with burst-traffic handling. Designed to survive concurrent load during live fixtures without degradation.
- Analyst publishing & earnings — Full publishing interface with pick submission, performance history, and real-time earnings dashboard. Analysts can see their revenue split as subscriptions convert.
- Subscriber discovery & access — Curated analyst discovery, tiered subscription purchase, and gated content access. Optimised for conversion without friction at the point of payment.
- Revenue-split payment processing — Idempotent payment handling with automatic revenue splitting between analysts and platform. Reliable under high-demand checkout conditions with full audit trail.
- Content moderation backend — Administrative layer for content review, analyst approvals, and dispute resolution. Gives the platform team full oversight without bottlenecking the publishing flow.
Results
Let's talk about yours
Fifteen minutes, no pitch. Tell us what you're building and you'll leave with a straight answer on scope, timeline, and cost. If we're not the right team for it, we'll tell you that too.
You'll be talking to the team
No account managers, no sales relay